September 19, 2022 Patagonia: “Earth is now our only shareholder”
Kicking off its next 50 years, Patagonia announces it is “going purpose” instead of “going public.”...
June 13, 2022 New National Park? Outdoor Brand Poised to Make History
Albania takes an important step towards protecting the Vjosa forever as government signs commitment to collaborate with Patagonia on Europe’s first Wild River National Park....
June 8, 2022 Waves of Activism
The temperature is rising – more and more people in the outdoor community choose to take a stand. Cira Riedel from Suston’s collaboration partner Greenroom Voice shares how an activist camp changed her vision of the ocean – and what...
December 16, 2021 Patagonia Film Spotlights Diminishing Wilderness in the Alps
On December 16, Patagonia released its latest film, "Vanishing Lines," which aims to shine light on the movement to protect the last wild places in the European Alps....
September 29, 2021 Patagonia Turns 105 Tonnes of Fishing Nets into Textiles
Patagonia's NetPlus collection moves to reduce virgin plastic dependence while cleaning the seas of dangerous plastic waste....
June 18, 2021 European Endurance Run Highlights Air Pollution
Hosted by Patagonia, 24 Hours of RUFA will be a Europe-wide endurance challenge on 31 July 2021. Participants will run to raise awareness of air pollution and the event will connect runners from across the continent to raise funds for 18...
March 3, 2021 Vjosa Forever – Fate of Europe’s Largest Wild River Hangs In The Balance
The future of Europe's largest unspoilt river hangs in the balance - Patagonia launches a new documentary asking people to join the fight to preserve the Vjosa....
November 30, 2020 Sustain(ed) the Momentum
Just as sustainability was becoming the defining trend of the outdoor industry, the pandemic showed up and canceled its most important forums. We decided to help keep the fire alive. What would become of the sustainability agenda without the networking and...