Bold Pledge by Röjk

In what might be seen as the natural end-game of the outdoor industry’s march towards sustainability, the 7-year-old Swedish brand Röjk Superwear has made the ambitious pledge to make their entire line 100% biodegradable and natural by 2020. Zippers, buttons, fabric, dyes – everything. Perhaps bolder still is their pledge to discontinue all products that cannot be made 100% biodegradable.

rojksuperwear.com

Gabriel Arthur
gabriel.arthur@norragency.com


More Stories

Turning waste into gear: Outdoor brands embracing reclaimed fibers

Discover how outdoor brands are using reclaimed fibers to reduce waste and resource use — from polyester and down to wool and cotton.

By SUSTON

Which climate action strategies are actually working?

Outdoor industry leaders reveal what it really takes to meet climate goals—public targets, internal buy-in, and emissions cuts that beat revenue growth.

By Jonathan Eidse

“To make a greater impact, our industry must collaborate even more”

The outdoor industry faces mounting challenges, but EOG’s new Director Christian Schneidermeier argues that deeper collaboration can drive real impact.

By Gabriel Arthur

The path to zero waste: Outdoor brands share best practices

While the road to textile landfills is wide, fast, and cheap, the path to zero waste is winding, slow, and costly. Yet, more outdoor brands are choosing sustainability over convenience. Discover how waste reduction and the circular economy are transforming the outdoor industry.

By Martina Wengenmeir

More News