February 6, 2020 It’s Great Out There
Suston asks the new leader of It's Great Out There, Margo De Lange, what the coalition is up to....
August 22, 2019 Running Faster Side by Side
Launched in 2018, Project Clean Run relies on collaboration and believes in tracing and sharing best practices in the footwear industry, with a focus on trail running. After the completion of its first phase, where is it heading? The key...
July 13, 2019 Reconnect by Foot
Since the start in 2005, Fjällräven Classic has brought thousands of people into the great outdoors. First in Sweden, later in Denmark, Colorado and Hong Kong. Soon, many more can follow....
January 25, 2019 Nature by Prescription
Anybody who regularly spends time outdoors knows it: nature does body, mind and soul good. In the Shetland Isles, the medical community finally seems to be catching on....
December 6, 2018 ‘Tis the Season to… Do What Exactly?
While most retailers drool at the thought of hordes of unhinged consumers ahead of the holidays, others like REI and Patagonia use the occasion to protest – and refocus on things of greater value....
November 2, 2018 Diversifying MEC’s Marketing
When all evidence points to people of diverse ethnic backgrounds being active in the outdoors, why hasn’t outdoor marketing caught on?...
September 1, 2018 HUGE Treasure Hunt Now Underway
The longest recreational trail in the world - Canada's Great Trail - is celebrating its first birthday with a massive treasure hunt stretching across its 24,000 km....
March 27, 2018 #itsgreatoutthere’s Newest Ambassador
The It’s Great Out There Coalition has announced that professional snowboarder Aline Bock has signed up as an official #itsgreatoutthere ambassador....
November 29, 2017 Students Win Grant to Trek in Alps
A group of students from Germany have enjoyed their first major outdoor experience thanks in part to a grant from the It’s Great Out There Coalition....
June 5, 2017 Let Europe Get Outdoors
To help people around Europe make the move to a more active, outdoor life, the European Outdoor Group (EOG) has launched the campaign “It’s Great Out There.”...