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February 6, 2020 It’s Great Out There

Posted at 14:44h in Participation, Partners by EOG
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Suston asks the new leader of It's Great Out There, Margo De Lange, what the coalition is up to....

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August 22, 2019 Running Faster Side by Side

Posted at 08:19h in Brands, Gear, Participation by Samuel Dixneuf
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Launched in 2018, Project Clean Run relies on collaboration and believes in tracing and sharing best practices in the footwear industry, with a focus on trail running. After the completion of its first phase, where is it heading? The key...

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July 13, 2019 Reconnect by Foot

Posted at 07:14h in Brands, Participation, Partners by Fjällräven
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Since the start in 2005, Fjällräven Classic has brought thousands of people into the great outdoors. First in Sweden, later in Denmark, Colorado and Hong Kong. Soon, many more can follow....

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January 25, 2019 Nature by Prescription

Posted at 12:08h in Adventures, Participation by Jonathan Eidse
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Anybody who regularly spends time outdoors knows it: nature does body, mind and soul good. In the Shetland Isles, the medical community finally seems to be catching on....

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REI Northwest

December 6, 2018 ‘Tis the Season to… Do What Exactly?

Posted at 09:41h in Advocacy, Brands, Participation, Retail by Jonathan Eidse
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While most retailers drool at the thought of hordes of unhinged consumers ahead of the holidays, others like REI and Patagonia use the occasion to protest – and refocus on things of greater value....

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November 2, 2018 Diversifying MEC’s Marketing

Posted at 09:50h in Participation, Retail by Jonathan Eidse
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When all evidence points to people of diverse ethnic backgrounds being active in the outdoors, why hasn’t outdoor marketing caught on?...

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September 1, 2018 HUGE Treasure Hunt Now Underway

Posted at 09:21h in Adventures, Participation by Jonathan Eidse
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The longest recreational trail in the world - Canada's Great Trail - is celebrating its first birthday with a massive treasure hunt stretching across its 24,000 km....

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Aline Bock

March 27, 2018 #itsgreatoutthere’s Newest Ambassador

Posted at 12:04h in Participation by Jonathan Eidse
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The It’s Great Out There Coalition has announced that professional snowboarder Aline Bock has signed up as an official #itsgreatoutthere ambassador....

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It's Great Out There

November 29, 2017 Students Win Grant to Trek in Alps

Posted at 20:41h in Participation by Gabriel Arthur
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A group of students from Germany have enjoyed their first major outdoor experience thanks in part to a grant from the It’s Great Out There Coalition....

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June 5, 2017 Let Europe Get Outdoors

Posted at 08:26h in Participation by Gabriel Arthur
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To help people around Europe make the move to a more active, outdoor life, the European Outdoor Group (EOG) has launched the campaign “It’s Great Out There.”...

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Current issue
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Opinion

Who will be the first to stake out a low-tech outdoor future?

Most people won't climb K2. What are the environmental and inclusivity implications of over-engineering outdoor apparel as if they will? Sustainability & textiles consultant Bowie Miles challenges even the sustainability leaders to chart a new course.

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