Launched in 2018, Project Clean Run relies on collaboration and believes in tracing and sharing best practices in the footwear industry, with a focus on trail running. After the completion of its first phase, where is it heading? The key...
Since the start in 2005, Fjällräven Classic has brought thousands of people into the great outdoors. First in Sweden, later in Denmark, Colorado and Hong Kong. Soon, many more can follow....
Anybody who regularly spends time outdoors knows it: nature does body, mind and soul good. In the Shetland Isles, the medical community finally seems to be catching on....
While most retailers drool at the thought of hordes of unhinged consumers ahead of the holidays, others like REI and Patagonia use the occasion to protest – and refocus on things of greater value....
When all evidence points to people of diverse ethnic backgrounds being active in the outdoors, why hasn’t outdoor marketing caught on?...
The longest recreational trail in the world - Canada's Great Trail - is celebrating its first birthday with a massive treasure hunt stretching across its 24,000 km....
The It’s Great Out There Coalition has announced that professional snowboarder Aline Bock has signed up as an official #itsgreatoutthere ambassador....
A group of students from Germany have enjoyed their first major outdoor experience thanks in part to a grant from the It’s Great Out There Coalition....
To help people around Europe make the move to a more active, outdoor life, the European Outdoor Group (EOG) has launched the campaign “It’s Great Out There.”...
