January 30, 2019 Our Three Pre-competitive Pillars
"We know that without nature, there would simply be no outdoor industry...
January 25, 2019 Heading to the Fairs? These are the “must-see” Sustainability events
With back-to-back fairs, the next seven days are bound to be busy for outdoor folks. EOG's Jane Turnbull and OIA's Nikki Hodgson share which sustainability events you need to look out for....
January 25, 2019 Nature by Prescription
Anybody who regularly spends time outdoors knows it: nature does body, mind and soul good. In the Shetland Isles, the medical community finally seems to be catching on....
December 6, 2018 ‘Tis the Season to… Do What Exactly?
While most retailers drool at the thought of hordes of unhinged consumers ahead of the holidays, others like REI and Patagonia use the occasion to protest – and refocus on things of greater value....
November 2, 2018 Diversifying MEC’s Marketing
When all evidence points to people of diverse ethnic backgrounds being active in the outdoors, why hasn’t outdoor marketing caught on?...
November 1, 2018 Public Lands Battle 2.0
The outdoor community’s rally of support for public lands has been dubbed the “tip of the spear.” OIA's Executive Director Amy Roberts explains what happened, why, and where this spear may thrust next....
October 30, 2018 A Farewell to the South Peak
Swedish fashion designer and adventurer's last climb before global warming claims Sweden's highest peak....
September 26, 2018 Carbon Offsets: Not Just Good for Climate
We’ve all heard the expression “one good turn deserves another.” Well, if the Likano project is any indication, one good turn might go A LOT further than that....
September 1, 2018 HUGE Treasure Hunt Now Underway
The longest recreational trail in the world - Canada's Great Trail - is celebrating its first birthday with a massive treasure hunt stretching across its 24,000 km....