November 2, 2018 Diversifying MEC’s Marketing
When all evidence points to people of diverse ethnic backgrounds being active in the outdoors, why hasn’t outdoor marketing caught on?...
November 1, 2018 Public Lands Battle 2.0
The outdoor community’s rally of support for public lands has been dubbed the “tip of the spear.” OIA's Executive Director Amy Roberts explains what happened, why, and where this spear may thrust next....
October 30, 2018 A Farewell to the South Peak
Swedish fashion designer and adventurer's last climb before global warming claims Sweden's highest peak....
September 26, 2018 Carbon Offsets: Not Just Good for Climate
We’ve all heard the expression “one good turn deserves another.” Well, if the Likano project is any indication, one good turn might go A LOT further than that....
September 1, 2018 HUGE Treasure Hunt Now Underway
The longest recreational trail in the world - Canada's Great Trail - is celebrating its first birthday with a massive treasure hunt stretching across its 24,000 km....
August 7, 2018 Together We Are a Force
The OIA steps up its advocacy and sustainability game, demonstrating that when the outdoor industry stands together, it’s a force to be reckoned with....
June 12, 2018 Doing Business Unusual
KEEN is challenging the status quo on the journey to reduce their impact and protect the open spaces where we live, work, and play....
March 29, 2018 Retailer Boycotts Gun Manufacturer
After the Florida school shooting, retailer boycotts products made by parent company of that also manufactures semi-automatic rifles, Vista Outdoor....
March 27, 2018 #itsgreatoutthere’s Newest Ambassador
The It’s Great Out There Coalition has announced that professional snowboarder Aline Bock has signed up as an official #itsgreatoutthere ambassador....