At eVent Fabrics, we’re redefining the way outdoor enthusiasts and active lifestyle seekers experience protection from the elements. Our commitment to creating high-performance, sustainable solutions is embodied in our new tagline: defy the elements. This philosophy drives everything we do, from product innovation to our brand evolution.

Introducing eVent stormST, stormburstLT, and eVent windstormST

As part of our brand evolution, we are renaming our plant-based laminates to better reflect the product’s performance focus and all-weather protection capabilities. The new name emphasizes its ability to shield against the elements while maintaining the sustainable, bio-based innovation customers value. Formerly known as BIO Waterproof and BIO Windproof, these sustainable alternatives to ePTFE will be known as eVent stormST and eVent windstormST respectively. This change reflects our focus on delivering unparalleled performance while maintaining our commitment to sustainability. Look for products in the marketplace reflecting these new names by Spring/Summer 2026.

Our newest fabric technology, stormburstLT repels light rain and snow, is super lightweight, breathable, and features stretch comfort. It’s a perfect jacket quality for  high-energy  activities like cycling or trail running, changing conditions, or for creating lightweight high performance insulated garments.

The eVent Product Line: Performance for Every Adventure

Our newly streamlined product line showcases a range of solutions designed to meet the demanding needs of today’s outdoor adventurers and activewear consumers:

eVent alpineST: Top-of-the-mountain performance with high waterproofing, exceptional breathability, superior durability, and long-lasting reliability.

eVent stormST: A plant-based, waterproof breathable laminate that offers flexibility and high performance across outdoor, active lifestyle, and urban settings.

eVent stormburstLT: An ultralight, ultra-breathable, and stretchy solution, ideal for fast-and-light adventures, commuting, or urban active pursuits.

eVent windstormST: A wind-blocking, weather-repelling solution perfect for dryer climates and versatile enough for outdoor activities, everyday wear, and activewear.

Each product in our lineup is crafted without forever chemicals, ensuring reliability, long-lasting performance, and sustainability.

The Heart of eVent Fabrics: defy the elements

The tagline “defy the elements” encapsulates our mission: to empower individuals to go further, explore deeper, and perform better in any condition. Whether you’re summiting peaks, navigating city streets, or enjoying an active lifestyle, eVent fabrics are built to withstand nature’s challenges and deliver unparalleled comfort and protection.

Transitioning to eVent BIO Footwear to stormST

As we move toward full adoption of this eVent product architecture, we are actively communicating this transition to our partners and customers. This renaming initiative is a significant step for our B2B communications, ensuring a cohesive message. Additionally, our bio-based footwear solutions will also carry the stormST name.

The name, stormST, reinforces the high waterproof breathable performance of eVent footwear technology that keeps feet dry and comfortable in a wide variety of wet conditions.

Looking Ahead

eVent fabrics is committed to providing innovative, sustainable, and high-performance outerwear solutions. With our rebranded product line and our bold new tagline, we are ready to continue delivering on our promise to help you defy the elements.

For more information, visit our website or connect with us at upcoming trade shows to experience the difference eVent fabrics can make.

Photos: eVent

eVent
info@norragency.com
No Comments

Sorry, the comment form is closed at this time.

More Stories

Protected: Built to last? The science behind outdoor jacket durability

There is no excerpt because this is a protected post.

By Jonathan Eidse

Protected: Gore on durability: why care is key to performance

There is no excerpt because this is a protected post.

By Jonathan Eidse

How Icebug went from 0 to 100% renewable electricity in Tier 1

Footwear brand Icebug shares how it brought solar energy to all four of its Tier 1 factories in Vietnam – and what it took to get suppliers on board.

By Gabriel Arthur

“Be careful to find the right solar energy partner”

Footwear manufacturer Great Process Vietnam shares key lessons from five years of solar energy adoption – highlighting cost savings, supplier risks, and sustainability impact.

By EOG

More News