May 4, 2022 How to Earn Consumer Trust in 2022
Europe’s largest consumer study on sustainability, the Sustainable Brand Index (SBI), covers 1500 brands in eight countries. Suston talks to its managing director Erik Elvingsson Hedén to find out what outdoor brands and retailers can learn from it about their...
May 3, 2022 The Outliers That Put Purpose First
More and more big brands claim to be “purpose driven” – but what can we learn from the forerunners that have been purpose-driven from Day One? Suston connects with Cotopaxi, Northern Playground and Pyua to find out....
April 29, 2022 New Report Finds Clean Wool is Getting Cleaner
A recent report by AWI confirms that chemical residues in Australian and New Zealand raw wool is comparatively very low and is on the decline....
April 1, 2022 Are you ready to welcome the newcomers?
Being locked inside has shown us all how important being outdoors is for our bodies and our mental wellbeing. However, for our newest outdoor enthusiasts, many barriers to access still exist - Don't be one of them....
March 31, 2022 Rental’s Winners and Losers
Rental is steadily emerging from hype to reality in the outdoor market. Suston reaches out to rental specialists and sustainability experts to learn what it takes to make it in this tough but growing market....
March 30, 2022 EU Green Deal: What Outdoor Needs to Know
The European Green Deal legislation aims to help the EU achieve its goals of net zero greenhouse gas emissions by 2050 and of decoupling economic growth from resource extraction through circularity – is about to become a reality. “Outdoor companies...
March 4, 2022 Industry Rallies for a Ukraine in Need
Many outdoor companies have risen up to share their support for Ukrainians, and some are taking the next step by sending aid. But what type of aid is most needed right now? ...
March 3, 2022 Keeping Wool in the Loop
There is a growing consensus that the only path to sustainably maintain current consumption levels in the future is through circularity. Wool is the tailor-made circular fiber....