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May 3, 2022 The Outliers That Put Purpose First

Posted at 10:20h in Business, Gear, People, Planet by Jonathan Eidse
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More and more big brands claim to be “purpose driven” – but what can we learn from the forerunners that have been purpose-driven from Day One? Suston connects with Cotopaxi, Northern Playground and Pyua to find out....

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April 29, 2022 New Report Finds Clean Wool is Getting Cleaner

Posted at 08:43h in Business, Circularity, Materials, Partners by IWTO
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A recent report by AWI confirms that chemical residues in Australian and New Zealand raw wool is comparatively very low and is on the decline....

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April 1, 2022 Are you ready to welcome the newcomers?

Posted at 10:53h in Op-ed, Participation, People by Margo de Lange
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Being locked inside has shown us all how important being outdoors is for our bodies and our mental wellbeing. However, for our newest outdoor enthusiasts, many barriers to access still exist - Don't be one of them....

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March 31, 2022 Rental’s Winners and Losers

Posted at 12:45h in Brands, Business, Circularity, Gear by Jonathan Eidse
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Rental is steadily emerging from hype to reality in the outdoor market. Suston reaches out to rental specialists and sustainability experts to learn what it takes to make it in this tough but growing market....

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March 31, 2022 Gore’s Journey of Responsible Performance

Posted at 12:06h in Business, Materials, Partners, Suppliers by GORE
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Gore introduces GORE-TEX products with an innovative expanded Polyethylene (ePE) membrane....

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March 30, 2022 EU Green Deal: What Outdoor Needs to Know

Posted at 08:27h in Advocacy, Business, Circularity, Climate, Gear, People, Planet, Pollution by Jonathan Eidse
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The European Green Deal legislation aims to help the EU achieve its goals of net zero greenhouse gas emissions by 2050 and of decoupling economic growth from resource extraction through circularity – is about to become a reality. “Outdoor companies...

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March 4, 2022 Industry Rallies for a Ukraine in Need

Posted at 07:42h in Business, People, Retail, Social Responsibility by Gabriel Arthur
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Many outdoor companies have risen up to share their support for Ukrainians, and some are taking the next step by sending aid. But what type of aid is most needed right now? ...

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March 3, 2022 Keeping Wool in the Loop

Posted at 15:15h in Business, Circularity, Materials, Partners by IWTO
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There is a growing consensus that the only path to sustainably maintain current consumption levels in the future is through circularity. Wool is the tailor-made circular fiber....

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March 3, 2022 Change requires the entire value chain

Posted at 09:20h in Business, Leadership, Op-ed by Arne Strate, EOG General Secretary
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General Secretary Arne Strate explains why European Outdoor Group has decided to open to formally include stakeholders from across the value chain....

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February 22, 2022 Reacting Responsibly on Climate Impacts

Posted at 14:09h in Brands, Climate, Partners, Planet by AKU
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Aku takes a new step forward and sets a new record in the search for production solutions to reduce the environmental impact in the outdoor footwear sector....

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Opinion
Digital Product Passport: from anxiety to action

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