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Image of Fjällräven's CSR Manager Maria Venus

July 4, 2025 Inside Fjällräven’s new CSR report: What’s working – and what isn’t

Posted at 06:14h in Brands, Business, Climate by Jonathan Eidse
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The Swedish outdoor giant reports big emissions cuts. But can it hit 2030 targets? Suston talks with Senior Sustainability Environmental Manager Maria Venus about what's ahead....

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An image of EU flags outside of the EU Parliament

July 3, 2025 “No Deal” on the EU Green Deal’s Green Claims Directive

Posted at 15:28h in Business by Jędrzej Nadolny
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Is it back to Wild West for sustainability communications? Jedrzej Nadolny from Ohana Public Affairs unpacks what the EU’s withdrawal of the Green Claims Directive means for your company....

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Image of a mountain.

June 29, 2025 Suston’s review of outdoor brand sustainability reports

Posted at 11:54h in Brands, Business, Climate by Gabriel Arthur
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A wave of new sustainability reports has landed across the outdoor sector. Which ones offer real insight into progress and challenges, that non-experts can also understand?...

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June 27, 2025 How to buy a tent with less environmental impact

Posted at 14:09h in Circularity, Gear, Materials by SUSTON
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Learn how to choose a tent with lower environmental impact. Materials, PFAS-free coatings, and repairability all matter....

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June 27, 2025 Footwear startup expands EU supply chain to reduce shoe production waste

Posted at 13:43h in Business, Materials, Partners, Suppliers by Cirql
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Cirql joins forces with Frasson to expand recycled footwear materials in Europe, offering local access to components designed to reduce production waste....

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June 11, 2025 “Greening” cities: Sydney leads the way

Posted at 08:00h in Adventures, Destinations, Planet by Johan Augustin
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Discover how Sydney is leading urban rewilding efforts with community greening, cooling strategies, and sustainable land use to combat rising temperatures....

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June 5, 2025 Hiking into the future of sustainability communication

Posted at 12:36h in Business, Leadership, People by Gabriel Arthur, Anna Rodewald and Cira Riedel
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At the Outdoor Impact Summit 2025, industry leaders stepped into nature to explore how sustainability communication can evolve—through empathy, systems thinking, and collective storytelling....

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June 5, 2025 LCAs still don’t fit natural fibers. Digital Product Passports may inherit the problem

Posted at 12:08h in Business, Materials, Op-ed by Kjersti Kviseth
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Life cycle assessments continue to ignore what matters most in natural materials. As the Digital Product Passport rolls out, those flaws risk becoming policy....

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June 2, 2025 Turning boxes into positive impact

Posted at 13:20h in Business, Materials, Partners by Elements
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Elements slashes freight emissions, earns B Corp status, and channels profits to NGOs—all while supporting retailers with climate-driven incentives....

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June 1, 2025 Biobased Materials Guide: Can plants power your next hike?

Posted at 13:05h in Circularity, Gear, Materials by Jonathan Eidse
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Explore how biosynthetic fibers and biobased plastics are reshaping outdoor gear, offering renewable alternatives to traditional materials....

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Opinion
What’s holding back textile-to-textile recycling?

Textile-to-textile recycling is no longer theoretical. Pilots have shown what’s possible. Karla Magruder from Accelerating Circularity shares what still needs to happen for the industry to scale – and why demand is the key.

 

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