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August 10, 2025 “Regenerative, positive impact, connect to nature” – buzzwords or real mission?

Posted at 11:09h in Business, Op-ed by Gabriel Arthur
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Are “regenerative,” “positive impact,” and “connect to nature” meaningful concepts or just trendy buzzwords? A candid reflection from Suston’s Editor-in-chief....

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Image of a mountain.

June 29, 2025 Suston’s review of outdoor brand sustainability reports

Posted at 11:54h in Brands, Business, Climate by Gabriel Arthur
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A wave of new sustainability reports has landed across the outdoor sector. Which ones offer real insight into progress and challenges, that non-experts can also understand?...

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March 3, 2025 Turning anxiety into action: Lessons from the Tarfala Think Tank

Posted at 19:35h in Advocacy, Business, Leadership, People, Planet by Gabriel Arthur
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At the Tarfala Think Tank, sustainability leaders face climate realities head-on, blending discussions with time in the mountains to reignite hope and action....

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February 28, 2025 “To make a greater impact, our industry must collaborate even more”

Posted at 17:16h in Brands, Gear, Materials by Gabriel Arthur
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The outdoor industry faces mounting challenges, but EOG's new Director Christian Schneidermeier argues that deeper collaboration can drive real impact....

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Testing shell jackets in Swedish Lapland, where extreme conditions push outdoor apparel to its limits.

December 26, 2024 Detoxing shell jackets—are we finally there?

Posted at 15:55h in Adventures, Brands, Materials, Pollution, Suppliers by Gabriel Arthur
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Even before PFAS became a hot topic, the shell jacket was the most discussed and tested garment in the outdoor industry. Has a new, PFAS-free performance benchmark been found? Suston seeks answers in Swedish Lapland....

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November 29, 2024 “A Greener Choice”: Are private “eco-labels” still the right choice?

Posted at 13:18h in Business, Retail by Gabriel Arthur
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Explore how Frilufts Retail’s “A Greener Choice” standard tackles sustainability with transparency, EU law alignment, and a focus on consumer guidance....

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November 29, 2024 Where to now? Sustainability agenda’s next steps

Posted at 12:45h in Business, Leadership by Gabriel Arthur
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Four sustainability experts outline the next steps for the outdoor industry, from supplier collaboration to sustainable materials and climate policy....

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November 25, 2024 Will sustainability labels survive incoming EU legislation?

Posted at 14:45h in Business, Gear, Uncategorized by Gabriel Arthur
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As sustainability claims face increasing scrutiny, new EU regulations aim to prevent misleading labels. Suston Magazine explores the implications of the Green Claims Directive, showcasing perspectives from experts and industry leaders navigating the changing landscape....

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October 31, 2024 Johan Rockström: Five years to reverse global environmental trends

Posted at 12:11h in People, Pioneers, Planet by Gabriel Arthur
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One of the world's leading climate scientists and co-creator of the new 'Planetary Health Check' initiative, Prof. Johan Rockström warns of a five-year window to reverse global environmental trends....

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October 7, 2024 The outdoor industry at a crossroads: Reflections from EOS 2024 in Cambridge

Posted at 08:51h in Business, Leadership by Gabriel Arthur
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The annual European Outdoor Summit brings together executives, experts and key players for two intensive days of seminars, workshops and discussions. In Cambridge, Suston's editor-in-chief Gabriel Arthur meets an industry that is not just facing one crossroad, but several....

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