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Testing shell jackets in Swedish Lapland, where extreme conditions push outdoor apparel to its limits.

December 26, 2024 Detoxing shell jackets—are we finally there?

Posted at 15:55h in Adventures, Brands, Materials, Pollution, Suppliers by Gabriel Arthur
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Even before PFAS became a hot topic, the shell jacket was the most discussed and tested garment in the outdoor industry. Has a new, PFAS-free performance benchmark been found? Suston seeks answers in Swedish Lapland....

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November 29, 2024 “A Greener Choice”: Are private “eco-labels” still the right choice?

Posted at 13:18h in Business, Retail by Gabriel Arthur
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Explore how Frilufts Retail’s “A Greener Choice” standard tackles sustainability with transparency, EU law alignment, and a focus on consumer guidance....

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November 29, 2024 Where to now? Sustainability agenda’s next steps

Posted at 12:45h in Business, Leadership by Gabriel Arthur
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Four sustainability experts outline the next steps for the outdoor industry, from supplier collaboration to sustainable materials and climate policy....

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November 25, 2024 Will sustainability labels survive incoming EU legislation?

Posted at 14:45h in Business, Gear, Uncategorized by Gabriel Arthur
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As sustainability claims face increasing scrutiny, new EU regulations aim to prevent misleading labels. Suston Magazine explores the implications of the Green Claims Directive, showcasing perspectives from experts and industry leaders navigating the changing landscape....

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October 31, 2024 Johan Rockström: Five years to reverse global environmental trends

Posted at 12:11h in People, Pioneers, Planet by Gabriel Arthur
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One of the world's leading climate scientists and co-creator of the new 'Planetary Health Check' initiative, Prof. Johan Rockström warns of a five-year window to reverse global environmental trends....

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October 7, 2024 The outdoor industry at a crossroads: Reflections from EOS 2024 in Cambridge

Posted at 08:51h in Business, Leadership by Gabriel Arthur
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The annual European Outdoor Summit brings together executives, experts and key players for two intensive days of seminars, workshops and discussions. In Cambridge, Suston's editor-in-chief Gabriel Arthur meets an industry that is not just facing one crossroad, but several....

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September 8, 2024 Visions from the Changemakers – Scott Nelson, European Outdoor Group

Posted at 14:27h in People, Pioneers by Gabriel Arthur
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Scott Nelson, Managing Director of the European Outdoor Group, discusses the organization's impact, challenges, and future role in driving sustainability within the outdoor industry....

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August 8, 2024 Key principles for business within planetary boundaries

Posted at 14:12h in Advocacy, Business, People, Planet by Gabriel Arthur
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The Tarfala Think Tank is a committed group of scientists, innovators and leaders. At the 2024 meet-up, a call for business to become planetary guardians was formulated, with 13 key principles. ...

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July 3, 2024 Ride for Change – Interview with Manon Carpenter

Posted at 12:29h in Activities, Adventures, Advocacy, People, Pioneers by Gabriel Arthur
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After her career as a top mountain bike racer, Manon Carpenter became involved in climate activism. Since then, this has evolved into a vision of a completely reframed sport....

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July 2, 2024 Recap: OutDoor by ISPO in Munich

Posted at 12:02h in Business by Gabriel Arthur
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While many focus on shaving off a gram of CO2 here and adding a circular design feature there, EOG's Katy Stevens wonders if we shouldn't instead tackle the industry's overproduction of products - where as much as 40% goes to...

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You've done the work. Now change the rules

Jonas Schneider argues that the brands doing most on their own footprint are often the first to find its limits - and that the next lever sits outside the company.

 

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