May 27, 2022 Ukraine’s Volunteers
Last November, Nikita Balabanov made a heroic first ascent in the Himalayas. Today, he is the main link between supporting outdoor brands and the war front in Ukraine. Suston reaches out to learn more....
May 4, 2022 How to Earn Consumer Trust in 2022
Europe’s largest consumer study on sustainability, the Sustainable Brand Index (SBI), covers 1500 brands in eight countries. Suston talks to its managing director Erik Elvingsson Hedén to find out what outdoor brands and retailers can learn from it about their...
March 4, 2022 Industry Rallies for a Ukraine in Need
Many outdoor companies have risen up to share their support for Ukrainians, and some are taking the next step by sending aid. But what type of aid is most needed right now? ...
February 3, 2022 Get outside to design sustainable outdoor gear
Suston's Editor-in-chief Gabriel Arthur reflects on what it takes to design a sustainable product: a degree, or personal, dirty, knee-deep experience in the outdoors?...
September 28, 2021 Retailers in the Forefront
The market leaders in Northern Europe share a common system for evaluating outdoor products from a sustainability perspective – and guiding the consumers to the better alternatives....
September 22, 2021 Return of the Get-Togethers
Before the pandemic, the international trade shows were becoming changemakers for a more sustainable outdoor industry. Can they regain their momentum?...
November 5, 2019 Where did Microfibers go?
A few years ago, everyone was talking about microfibers. The sustainability discussion has since moved on - but that didn’t mean the problem was solved....
November 5, 2019 Marine Plastic Mining?
October 2, 2019 was an important date for the non-profit organization The Ocean Cleanup – and hopefully also for the Pacific Ocean, in the long run....
July 12, 2019 Renewal is in the Air
"Outdoor Futures” is a think tank of sustainability managers and experts, working on a vision that could mean a total make-over for the outdoor industry. It seems that their timing is just right....
