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February 25, 2019 Biodegradable – Nature’s Solution or Dead End?

Posted at 10:22h in Brands, Materials by Jonathan Eidse
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Throughout history, human technologies have more or less been in harmony with nature’s cycles. Not any more. Could Biodegradable or Circular Fibers bring us back?...

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February 8, 2019 Traceable & Transparent

Posted at 14:33h in Brands, Partners, Production & Design by AKU
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Producing directly in Europe, AKU has been able to trace every single component of their footwear. Now they're taking the next step by making this information public....

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February 7, 2019 Repairs at the Elite Level

Posted at 13:37h in Brands, Circularity, Partners by Kavat
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From the Swedish Alpine National Team to conscious consumers – more and more people are discovering the advantages of Kavat’s repair service....

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Reima

February 7, 2019 Looking After Kids – And Their Planet

Posted at 13:35h in Brands, Circularity, Partners, Products by Reima
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In 2019, Reima will celebrate its 75th birthday with a collection free from harmful chemicals, increased recycled content and unique designs inspired and tested by outdoor life in Nordic nature....

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February 7, 2019 Green Fashion on a Black Friday

Posted at 13:20h in Brands, Circularity, Partners by Bergans
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While many retailers embrace Black Friday, the Norwegian outdoor brand Bergans chose to take a stand for responsible clothing consumption with its new project "Bestis."...

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January 29, 2019 Bio-based Step by Step

Posted at 11:07h in Brands, Materials, Partners, Products by Light My Fire of Sweden
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In 2019, Light My Fire of Sweden phases in bio-based plastics for all products after two years of intensive research and development....

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VAUDE

December 6, 2018 Fossil Free in Wider Circles

Posted at 09:51h in Brands, Climate by Jonathan Eidse
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A project by Vaude has demonstrated that choosing renewable energy over oil and coal is a no-brainer, especially when production occurs in countries with good access to green energy....

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REI Northwest

December 6, 2018 ‘Tis the Season to… Do What Exactly?

Posted at 09:41h in Advocacy, Brands, Participation, Retail by Jonathan Eidse
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While most retailers drool at the thought of hordes of unhinged consumers ahead of the holidays, others like REI and Patagonia use the occasion to protest – and refocus on things of greater value....

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September 1, 2018 Just Climate? This Brand Assessed EVERYTHING

Posted at 07:26h in Brands, Planet by Gabriel Arthur
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Carbon Footprints may be a good start, but the Swedish outdoor brand Houdini's new sustainability report takes it to the next level, outlining a total of nine of its impact areas using the novel Planetary Boundaries Assessment model. Swedish outdoor brand...

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Designer working new clothes made of old ones

June 14, 2018 Old Apparel’s New Lease on Life

Posted at 11:46h in Brands, Circularity, Partners by Bergans
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Bergans of Norway had to decide what to do with returned clothing, besides repairing and reusing. Bergan’s solution? Redesign!...

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Opinion
"No Deal" on the EU Green Deal's Green Claims Directive

Is it back to Wild West for sustainability communications? Jedrzej Nadolny from Ohana Public Affairs unpacks what the EU’s withdrawal of the Green Claims Directive means for your company.

 

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