October 2, 2025 Protect Our Winters launches first Brand Advocacy Day
Protect Our Winters gathered brands and NGOs in Amsterdam to push for stronger EU climate policy. Corporate voices are stepping up in a strategic way....
September 3, 2025 Borrow outdoor equipment? Free gear libraries take off in the Nordics
Fritidsbanken lends out sports and outdoor gear for free in 122 Swedish municipalities. A unique model merging reuse with increased access to nature....
October 4, 2024 “Re-Purpose and Be Active:” European Week of Sport puts un-used goods back in play
The "Re-Purpose and Be Active" campaign successfully launched during the European Week of Sport 2024, encouraging the re-purposing of sporting goods across Europe. Supported by brands, the initiative promotes accessibility to sports while fostering sustainability and inclusion....
July 3, 2024 Ride for Change – Interview with Manon Carpenter
After her career as a top mountain bike racer, Manon Carpenter became involved in climate activism. Since then, this has evolved into a vision of a completely reframed sport....
July 3, 2024 Big outdoor events with small footprints
How can event organizers bring larger numbers of people outdoors, but with smaller ecological footprints?...
January 15, 2024 Snowsports must “dare to dig deeper”
It took a while, but with initiatives like the Climate Pact the snow sports industry is picking up its sustainability momentum. Expert Joel Svedlund makes the case that the next step must be to address the fundamental business model....
January 18, 2018 The Fantastic Five
Meet five adventurers from Scandinavia’s outdoor elite who pursue their passions along with the greatest concern for the environment....
December 15, 2017 Zero Trash Tolerance
The Swedish cross-country ski race Vasaloppet is among the longest and largest in the world’s largest. This popularity, however, has led to an increasing headache for its organizers – trash....