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February 7, 2020 Longevity in Action

Posted at 11:50h in Brands, Circularity by Jonathan Eidse
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Long-lasting products aside, getting consumers to actually keep their product in use requires support. Perhaps none go the extra mile as does Patagonia’s Worn Wear program....

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February 7, 2020 Return to Durability

Posted at 09:57h in Brands, Production & Design by Jonathan Eidse
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Doubling the lifespan of a product reduces its impact by 50% – a sustainability silver bullet if there ever was one. The conversation around outdoor's durable roots and future has just restarted....

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February 7, 2020 Are Green Fridays Here to Stay?

Posted at 08:17h in Circularity, Retail by Mats Nyman
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Green Fridays make appearances across the industry yet again this year, with Swedish outdoor retailer Naturkompaniet discovering customers can go just as wild for secondhand as for discounts....

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February 6, 2020 Achieving Sustainability with Synthetic Fibers

Posted at 14:30h in Circularity, Materials, Partners, Suppliers by Chromuch
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One of the most eco-certified recycled synthetic fibers on the planet, Chromuch, is the sustainable fiber the performance and outdoor industries have been looking for....

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February 6, 2020 Hollywood Exhumes the True PTFE Story

Posted at 14:14h in Partners, Pollution, Production & Design, Suppliers by SympaTex
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A growing resistance to “everlasting chemicals” is greatly increasing the risk of a “Greta effect” when it comes to PFAS...

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February 6, 2020 Relentlessly Responsible

Posted at 13:51h in Circularity, Partners, Suppliers by PrimaLoft
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PrimaLoft is fully committed to sustainability in every aspect of its business. The brand is pushing the limits of material science forward, resulting in the perfect balance between performance and responsibility....

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February 5, 2020 Unfashionable by Design

Posted at 15:11h in Brands, Partners, Production & Design by Fjällräven
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Many outdoor companies know how to create durable clothes and equipment. But how sustainable are these products if they feel outdated a year later and end up in the closet? Not so much, if you ask Christiane Dolva Törnberg, Head...

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February 5, 2020 Durable Performance Counts

Posted at 14:53h in Partners, Production & Design, Suppliers by GORE
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A key pillar of Gore’s sustainability strategy is the longevity of its GORE-TEX products. Through proper wash and care, consumers can take their share of responsibility in prolonging the useful life of their outdoor gear....

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February 5, 2020 Wool – Natural, Circular Sustainability

Posted at 14:46h in Circularity, Materials, Partners, Suppliers by IWTO
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The International Wool Textile Organisation’s Dalena White outlines wool’s sustainability credentials at every stage of the product life cycle....

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February 5, 2020 Minima by AKU – Designed to Reduce

Posted at 14:38h in Brands, Climate, Gear, Partners by AKU
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AKU is the Italian brand specialized in premium quality outdoor shoes with a focus on responsibility and a low impact approach to its production processes....

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Opinion
Digital Product Passport: from anxiety to action

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