February 7, 2020 A Fitting Focus
With the right knowledge and technology, real data can be used to optimize fit and pattern for reduced returns and loyal customers....
With the right knowledge and technology, real data can be used to optimize fit and pattern for reduced returns and loyal customers....
If you want to sell to environmental sceptics, you have to have both a good product and know how to talk about it. Nikwax Founder Nick Brown has made a career of doing exactly that....
Many say that the suppliers of hard goods need to step up when it comes to sustainability. But Jake Lah could claim that his company DAC started doing this over 30 years ago, in South Korea....
From calling up mill owners to explain sustainability, to piloting global strategy for the Textile Exchange, Karla Magruder has spent over 30 years shaping the textile industry into a force for good....
Long-lasting products aside, getting consumers to actually keep their product in use requires support. Perhaps none go the extra mile as does Patagonia’s Worn Wear program....
Doubling the lifespan of a product reduces its impact by 50% – a sustainability silver bullet if there ever was one. The conversation around outdoor's durable roots and future has just restarted....
Green Fridays make appearances across the industry yet again this year, with Swedish outdoor retailer Naturkompaniet discovering customers can go just as wild for secondhand as for discounts....
One of the most eco-certified recycled synthetic fibers on the planet, Chromuch, is the sustainable fiber the performance and outdoor industries have been looking for....
A growing resistance to “everlasting chemicals” is greatly increasing the risk of a “Greta effect” when it comes to PFAS...
PrimaLoft is fully committed to sustainability in every aspect of its business. The brand is pushing the limits of material science forward, resulting in the perfect balance between performance and responsibility....