January 15, 2018 Responsible Wool Standard – a Safe Solution?
Can the Responsible Wool Standard guarantee that the sheep have been treated responsibly and the land is managed in a sustainable way?...
January 15, 2018 The Dust Settles on PETA’s Wool Exposé
In 2015, video footage showing the maltreatment of sheep in Argentina went viral, with PETA accusing the network Ovis 21. Suston’s reporter Karen Hensel interviews the founder Ricardo Fenton....
January 10, 2018 From Sheep to Shop
With over 150 years’ experience manufacturing wool clothing, Devold of Norway views wool sourcing as a key to quality. In 2016, the company decided to begin buying merino wool direct from selected sheep farms – and to pay them a...
January 10, 2018 Road to Ethical Wool
Since 2009, Fjällräven has been developing its 100% traceable down scheme known as the Down Promise, today considered to be among the best in the outdoor industry. Now they want to find a similar solution for wool....
January 10, 2018 A Look Inside Icebreaker
Transparency encourages scrutiny and accountability. Icebreaker, the natural performance clothing company, champions radical transparency with the launch of its inaugural Transparency Report. The journey made by clothes remains largely unseen. They may have started life in a field and then travelled...
January 10, 2018 A Sustainable Craft
“Think global, act local.” For Swedish glove manufacturer LillSport, this means building an environmentally adapted tannery and starting a solar-powered glove factory with their partners in Ethiopia....
January 10, 2018 The Natural Promise
With the Ortovox Wool Promise, the German mountaineering brand is challenging the industry’s standards for an ethically responsible sourcing of Merino wool – while making friends on the other side of the globe....
December 15, 2017 Zero Trash Tolerance
The Swedish cross-country ski race Vasaloppet is among the longest and largest in the world’s largest. This popularity, however, has led to an increasing headache for its organizers – trash....
December 15, 2017 Leave it to the Pros: Euro-brands Opt to Outsource Activism
While the US outdoor industry and its role in the public lands debate has been making headlines, the European outdoor industry is also engaged in nature conservancy - though here preferring financial support over direct activism....
December 15, 2017 Public Lands Battle Spawns New Activists
It’s been called the largest elimination of protected land in American history. But the fight is not over yet. The reduction of the Bears Ears National Monument in Utah has turned major American outdoor brands into full-blown activists....