November 12, 2026 Five industry insiders on ISPO Amsterdam and sustainability
Did sustainability stay on the agenda when ISPO relaunched in Amsterdam? Five industry insiders give their verdicts....
November 12, 2026 Performance Days 2026: Supplier innovation gathers momentum
Gabriel Arthur returns to Performance Days in Munich with five takeaways on how the show handles sustainability....
August 10, 2025 “Regenerative, positive impact, connect to nature” – buzzwords or real mission?
Are “regenerative,” “positive impact,” and “connect to nature” meaningful concepts or just trendy buzzwords? A candid reflection from Suston’s Editor-in-chief....
July 3, 2025 “No Deal” on the EU Green Deal’s Green Claims Directive
Is it back to Wild West for sustainability communications? Jedrzej Nadolny from Ohana Public Affairs unpacks what the EU’s withdrawal of the Green Claims Directive means for your company....
May 22, 2024 Is Vegan Outdoor Gear Better?
What are the different forms of greenwashing, what are the reasons behind them, and how can you see through it?...
May 5, 2023 Greenwashing FAQ
What are the different forms of greenwashing, what are the reasons behind them, and how can you see through it?...
April 5, 2023 ISPO Award Greenwashing Check
Organizers of this year’s ISPO Awards have announced a new “greenwashing pre-check” be applied to products nominees. Suston reaches out to Louisa Smith, who will be conducting the checks, to find out what she’ll be watching out for....
October 31, 2022 Green Claims – In Uncertain Times
When it comes to sustainability communications, what you can say and to whom has become THE hottest topic thanks to impending substantiating green claims legislation. But the rules are so far unclear, so how is the outdoor industry responding?...