The Corporate Sustainability Reporting Directive (CSRD) is setting new standards for transparency and sustainability accountability. NORR Agency, the company behind Suston Magazine, has the expertise to help your brand communicate its sustainability efforts effectively.

The CSRD is a game-changer, mandating transparency and elevating corporate accountability that makes sustainability-focused operations a necessity. When used effectively, the CSRD can provide deeper insights into which companies genuinely prioritize sustainability, highlighting their strengths (and weaknesses) across ESG areas, showcasing the values they uphold in practice, and revealing how sustainable their operations are relative to others. That’s why for those who are serious about reducing negative impact, the directive represents a significant step toward a more sustainable industry.

At the same time, we recognize the immediate challenges this new directive, along with other EU Green Deal-related legislation, presents for businesses—particularly for sustainability managers. Setting up and managing routines for double materiality assessments (DMA), data collection, processing, and reporting requires a substantial near-term time investment. Benefits, meanwhile, are expected to unfold over the long term.

Unlocking new potential in sustainability communication

At NORR Agency, we support outdoor companies in navigating these demands through clear and effective communication. Leveraging our journalistic expertise, we make CSR concepts accessible and foster engagement among employees, leadership, suppliers, and other stakeholders. We help develop the right editorial approach for reporting, presenting data and objectives in a clear and compelling manner. Ultimately, we believe that CSRD compliance can provide an ideal foundation for your sustainability and brand communications. NORR Agency is here to guide you in this transformative process.

1. Engagement: Inform your stakeholders on sustainability
   CSRD, CSDD, green claims, ecodesign—the EU Green Deal brings a host of directives requiring action from leadership, employees, and other stakeholders alike. NORR Agency helps build understanding, awareness, and engagement by translating complex directive-related information into accessible insights and providing a clear overview of your current position, goals, and strategies.
2. Reporting: Find the right editorial form for your reporting
   The new directive integrates sustainability into financial reporting, setting specific standards for what and how to report. However, communicating complex data effectively still requires a compelling and clear presentation with practical examples. NORR Agency can help you determine the optimal editorial format to complement your financial report’s sustainability section.
3. Strategy: Integrate CSRD into your sustainability communication
   Working with CSRD—especially in areas like double materiality assessments, gap analysis, and KPIs—provides a thorough view of your brand’s sustainability strengths and growth opportunities. This can be a unique opportunity to enhance both sustainability and brand communication. At NORR Agency, we bridge the gap between CSR and marketing, guiding you in crafting a content strategy that emphasizes your real sustainability USPs.