March 1, 2018 Stores With a Cause Defy “Death of Retail”
Retail consultant Anny Cardinahl explains why passion for sustainability can bring new clients to outdoor stores....
February 28, 2018 Keen’s Call to Action
Conservation was all the rage at this year’s Outdoor Retailer in Denver. While many brands used the occasion to raise awareness of public land politics, it was Keen’s good old-fashioned, inside-the-box approach to advocacy that really got people talking. In the...
February 15, 2018 Redefining Retail: Where Customers Become Community
Far from the glossy high-street corners of high-end retailers, Langbrett finds itself in obscure parts of town where customers are encouraged to join the community, to get involved, or to simply hang out. Leaving the drab winter weather behind and entering...
January 18, 2018 Fair Insulation
More than 400,000 mountain sheep live in the harsh mountainous landscape of the Swiss Alps. Each year, they provide approximately 1000 metric tons of fair-trade wool, collected directly from the Swisswool suppliers. The climate control properties and elasticity of Swisswool...
January 17, 2018 Transparency, a Growing Key Concern
As the financial world begins shifting into the new of transparency, it needs new toolsets for evaluating investments and measuring companies around the world. So does the outdoor industry....
January 10, 2018 Fully Transparent
AKU Bellamont Plus has recently been awarded the Environmental Product Declaration (EPD) following rigorous calculation involving all partners along the entire supply chain....
January 10, 2018 Long Live the Product
In their flagship store in Oslo, Bergans of Norway is turning their vision of a circular economy into a reality. The 1000 m2 store near Oslo City Hall first opened in August 2016. Besides offering the world’s largest assortment of Bergans...
January 10, 2018 From Sheep to Shop
With over 150 years’ experience manufacturing wool clothing, Devold of Norway views wool sourcing as a key to quality. In 2016, the company decided to begin buying merino wool direct from selected sheep farms – and to pay them a...
January 10, 2018 Road to Ethical Wool
Since 2009, Fjällräven has been developing its 100% traceable down scheme known as the Down Promise, today considered to be among the best in the outdoor industry. Now they want to find a similar solution for wool....
January 10, 2018 A Look Inside Icebreaker
Transparency encourages scrutiny and accountability. Icebreaker, the natural performance clothing company, champions radical transparency with the launch of its inaugural Transparency Report. The journey made by clothes remains largely unseen. They may have started life in a field and then travelled...