June 16, 2019 Outdoor Descends on Washington
Three of the largest US outdoor industry trade groups meet with politicians to advocate Carbon Pricing as our best bet at fighting climate change....
May 3, 2019 TNF Thinks the Earth Deserves a Break – Here’s why
Some of us may give it a passing "Aha! Is that today?" on Earth Day, as we then hurry on with our busy lives. A petition initiated by The North Face demands Earth Day become a national holiday....
May 1, 2019 It’s a Fishy Business
Patagonia's newly released documentary "Artifishal" exposes how the farmed salmon industry - once heralded as the wild salmon's salvation - now threatens them with extinction....
December 6, 2018 ‘Tis the Season to… Do What Exactly?
While most retailers drool at the thought of hordes of unhinged consumers ahead of the holidays, others like REI and Patagonia use the occasion to protest – and refocus on things of greater value....
November 1, 2018 Public Lands Battle 2.0
The outdoor community’s rally of support for public lands has been dubbed the “tip of the spear.” OIA's Executive Director Amy Roberts explains what happened, why, and where this spear may thrust next....
August 7, 2018 Together We Are a Force
The OIA steps up its advocacy and sustainability game, demonstrating that when the outdoor industry stands together, it’s a force to be reckoned with....
June 12, 2018 Doing Business Unusual
KEEN is challenging the status quo on the journey to reduce their impact and protect the open spaces where we live, work, and play....
February 28, 2018 Keen’s Call to Action
Conservation was all the rage at this year’s Outdoor Retailer in Denver. While many brands used the occasion to raise awareness of public land politics, it was Keen’s good old-fashioned, inside-the-box approach to advocacy that really got people talking. In the...
December 15, 2017 Leave it to the Pros: Euro-brands Opt to Outsource Activism
While the US outdoor industry and its role in the public lands debate has been making headlines, the European outdoor industry is also engaged in nature conservancy - though here preferring financial support over direct activism....