August 7, 2018 Together We Are a Force
The OIA steps up its advocacy and sustainability game, demonstrating that when the outdoor industry stands together, it’s a force to be reckoned with....
June 12, 2018 Doing Business Unusual
KEEN is challenging the status quo on the journey to reduce their impact and protect the open spaces where we live, work, and play....
February 28, 2018 Keen’s Call to Action
Conservation was all the rage at this year’s Outdoor Retailer in Denver. While many brands used the occasion to raise awareness of public land politics, it was Keen’s good old-fashioned, inside-the-box approach to advocacy that really got people talking. In the...
December 15, 2017 Leave it to the Pros: Euro-brands Opt to Outsource Activism
While the US outdoor industry and its role in the public lands debate has been making headlines, the European outdoor industry is also engaged in nature conservancy - though here preferring financial support over direct activism....
December 15, 2017 Public Lands Battle Spawns New Activists
It’s been called the largest elimination of protected land in American history. But the fight is not over yet. The reduction of the Bears Ears National Monument in Utah has turned major American outdoor brands into full-blown activists....