April 22, 2022 How Did Outdoor Industry Mark #EarthDay 2022?
This year, Earth Day was observed by over 1 billion people across the world on April 22. A look at several familiar outdoor brands’ social media feeds shows how they chose to acknowledge the occasion.
Deuter
The #MoonKnight clearly loves the environment rocking a 100% Recycled PET material UP Stockholm just in time for Earth Day😉 https://t.co/rs4PU2JSF6 https://t.co/uKkrUvEMjU
— Deuter USA (@DeuterUSA) April 22, 2022
Vaude
donates 10% sales to EOCA/Conserve Outdoor Portofino Seaweed Garden
Get your favourite outdoor gear and make a difference! Today, on #EARTHDAY, we donate 10 percent of the gains from our online sales to @ConserveOutdoor to support the #environmental protection project Portofino Seaweed Garden. 🌊 #vaude #outdoorconservation #eocafundraiser #eoca pic.twitter.com/xZIkIfRw8p
— VAUDE (@VAUDE_sport) April 22, 2022
Rab
For Earth Day 2022, step off social media and spend quality time outside.
If you can, do something positive for the planet we all share.#TheMountainPeople #WeAreRab #EarthDay2022 pic.twitter.com/ccmWcnvpLV
— Rab (@rab_equipment) April 22, 2022
MEC & Tentree
Head into your local MEC store on April 22 and pick up a complimentary sapling with your purchase, courtesy of @tentree – a brand that plants ten trees for every item sold. Limited quantities, so come by early. 🌲 🌏 #EarthMonth pic.twitter.com/SivAkiG1Rx
— MEC (@mec) April 21, 2022
Solomon
Last spring we introduced the INDEX.01 a running shoe engineered to be recycled. To celebrate #EarthDay ♻️ our Sustainability Stories host Tim Sweeney gives you an update on the recyclable INDEX.01 👟
For more info visit: https://t.co/phDrLZLk0O ” pic.twitter.com/ByZj8QYyXu
— Salomon (@SalomonSports) April 22, 2022
Osprey
🌎 Our planet is of the utmost importance to us and we view our public lands and their conservation as critical resources for our individual and collective wellbeing. Without deliberate action, we recognize that these resources are under threat. https://t.co/B0WlPKolXR
— Osprey Packs (@OspreyPacks) April 22, 2022
The North Face
We’re transforming our supply chain to reimagine the future of exploration. See our commitments: https://t.co/61Gol9LjKU pic.twitter.com/6wAO9GJuIv
— The North Face (@thenorthface) April 22, 2022
Smartwool
This #EarthDay, we want ALL of your unwanted socks as we look to turn them into beautiful, new opportunities! Drop them at a local retailer through Sunday or send them to us 365 days a year by adding a “take-back” bag to any https://t.co/veuZ5eJgLH purchase💚
#SecondCutProject pic.twitter.com/tlXdD5S45o
— Smartwool (@Smartwool) April 22, 2022
Kelty
Happy Earth Day, y’all! 🌲 We want to take today to give a standing ovation to @theconservationalliance and the work they do to make our planet a better, greener place. pic.twitter.com/yvd5CIJauR
— Kelty (@KeltyBuilt) April 22, 2022
About Earth Day
Earth Day is widely recognized as the largest secular observance in the world, marked by more than a billion people every year as a day of action to change human behavior and create global, national and local policy changes.
Learn more about the occasion and its history here:
Photo: Guy Bowden on Unsplash
