It's Great Out There

Students Win Grant to Trek in Alps

A group of students from Germany have enjoyed their first major outdoor experience thanks in part to a grant from the It’s Great Out There Coalition. In September, 13 eighth grade students and their teachers from Großhansdorf trekked for 10 days in the Alps, hiking the E5 route from Oberstorf in Germany to Meran/ Bozen in Italy. The participants carried their own kit and slept in mountain huts. The project was organized in partnership with Primaloft and supported by The North Face. This was the first initiative to be awarded an #itsgreatoutthere grant. The coalition expects to confirm more grants in the near future as it continues the campaign to inspire the public across Europe to get active outdoors.

itsgreatoutthere.com

Gabriel Arthur
gabriel.arthur@norragency.com


More Stories

Diversity in the outdoors: three lessons from OUTO

OUTO’s Changemaker Programme shows what real progress on diversity in the outdoors looks like, and where partnerships still fall short.

By Gillian Rosh

US outdoor participation hits record – despite “core” and Gen Z decline

OIA’s Kelly Davis breaks down slowing outdoor participation growth, a more diverse base, and pullback among core users.

By Jonathan Eidse

How REI’s 20M members drive outdoor advocacy

American outdoor retailer REI has launched a civic engagement platform and public charity to support community-led efforts for outdoor equity and climate resilience.

By Jonathan Eidse

The retail customer club fueling country’s trail revival

Naturkompaniet’s customer club contributes 1% of purchases to trail restoration while rewarding circular outdoor choices.

By Gabriel Arthur

More News