Norrøna unveils third upcycled fashion collection

Norrøna has released the third Norrøna x Recouture One Of A Kind collection. The upcycled fashion pieces, created by designer Hilde Hoff Nordskar, are made from used Norrøna garments and will be available in select stores.

Norrøna announces its third Norrøna x Recouture One Of A Kind collection, featuring fashion pieces upcycled from used Norrøna garments and designed by Hilde Hoff Nordskar. More than two dozen repaired and redesigned items will be available for viewing and purchase at select Norrøna stores worldwide beginning Tuesday, February 24. The full collection can be viewed online.

Upcycled garments redesigned by Hilde Hoff Nordskar

“A new Norrøna product is great. An old Norrøna product is even better,” says Jørgen Jørgensen, Norrøna CEO and fourth-generation owner.

“The collaboration with Hilde is a cool initiative to give the products we can’t repair a completely new life. Recouture One Of A Kind is driven by a true enthusiasm for the past and allows each product to tell its own, exciting story.”

Recouture One Of A Kind, founded in 2023 by Hilde Hoff Nordskar, is rooted in craftsmanship and respect for Norwegian textile traditions. Based in Norway, Nordskar transforms worn or damaged garments into contemporary designs. She approaches each product as a unique canvas and aims to preserve its history while giving it renewed purpose through design.

Norrøna and Recouture collaboration

Norrøna and Recouture One Of A Kind released their first limited collection at the Norrøna House in Oslo in late 2023 after Jørgensen discovered Nordskar’s custom upcycled outdoor gear pieces. The two Norwegian brands collaborated again in 2025 on a second collection, which was available exclusively at Norrøna’s New York City, Munich, Stockholm and Oslo flagship stores.

“I’m proud to continue this collaboration with Norrøna for a third collection,” says Hilde Hoff Nordskar, founder of Recouture One Of A Kind.

“Each piece breathes new life into existing garments, blending Norwegian heritage craftsmanship with modern design. Together, we’re proving that repair, creativity and circular thinking can shape a more responsible future for the textile industry.”

About Norrøna

In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway’s harsh and rugged landscapes. Starting with leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: to search for the best in technical advancements and to create performance outdoor products. Four generations later, Norrøna remains a family-owned and operated company.

Visit the Norrøna website.

Photos: Norrøna

SUSTON
jonathan.eidse@norragency.com


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