Ride, Protect & Share are the three words that represent the essence of Picture Organic Clothing: a snowboard, ski, surf and outdoor clothing brand who – while not taking themselves too seriously – still want to effect change.

At a time when the textile industry is responsible for 8% of the world’s carbon emissions and where the climate crisis has reached its peak, everyone has a role to play to make a difference. Since Picture started in 2008, we have always sought to push one step further to minimize our impact on the environment. Our commitment to a sustainable, ethical, and environmentally-responsible approach covers every aspect of our business, from the supply chain, to manufacturing, to shipping.

To reduce the consequences doing business has on both the climate and people, we need to wipe out our dependence on fossil fuels. Curbing our impact on the environment and limiting growth, changing conventional production models, and promoting reasonable consumption are all key pillars of this evolution.

Okay, great, but alone we are just a drop in the bucket. This is where B-Corp certification has meaning: using business and our influence as a force for good. We need to galvanize as many people as possible from our community – partners, and stakeholders in the outdoor and apparel industries – to participate in the energy transition and in removing carbon from the global economy.