While “PFC-free” has become a common claim in the outdoor industry, Fjällräven’s extensive journey of eliminating PFCs since 2009, closely aligned with scientific research, reveals a much more complex reality....
It’s the time of the year when many outdoor brands prepare – or should prepare – for their sustainability reporting. Suston reaches out to experts to learn best practices, common challenges, and how to overcome them. Aiko Bode and Saskia...
On the way to a sustainable outdoor industry, companies are needed that set new standards and lead the way. Meet the most recognized sustainability leaders and find out what sets their sustainability efforts apart from the rest....
What is the difference between ingredient brands and other materials? Can ingredient brands be an asset for outdoor brands in their sustainability efforts? And can such partnerships carry risks? Suston turns to the experts to answer these questions....
Recycled polyester, or rPET, is on the rise in outdoor apparel, enabling brands to dramatically cut the carbon footprint of their products. But in a branch where performance is key, how does rPET hold up against wind, rain and other...
With three of its subsidiaries topping the lists of the latest Sustainable Brand Index, Fenix Outdoor's sustainability reputation has been steadily on the rise. 2020 has thrown a curve ball, however, so Suston reached out to hear how the pandemic...
Many outdoor companies know how to create durable clothes and equipment. But how sustainable are these products if they feel outdated a year later and end up in the closet? Not so much, if you ask Christiane Dolva Törnberg, Head...
Most Swedish sheep farmers either discard, burn or plow their wool into the ground. Suston visits the island of Gotland, where old wool is now becoming new insulation for outdoor jackets....
Since the start in 2005, Fjällräven Classic has brought thousands of people into the great outdoors. First in Sweden, later in Denmark, Colorado and Hong Kong. Soon, many more can follow....
