June 2, 2020 Novel (corona) Challenges
With three of its subsidiaries topping the lists of the latest Sustainable Brand Index, Fenix Outdoor's sustainability reputation has been steadily on the rise. 2020 has thrown a curve ball, however, so Suston reached out to hear how the pandemic...
February 5, 2020 Unfashionable by Design
Many outdoor companies know how to create durable clothes and equipment. But how sustainable are these products if they feel outdated a year later and end up in the closet? Not so much, if you ask Christiane Dolva Törnberg, Head...
November 6, 2019 Wool’s Second Life
Most Swedish sheep farmers either discard, burn or plow their wool into the ground. Suston visits the island of Gotland, where old wool is now becoming new insulation for outdoor jackets....
July 13, 2019 Reconnect by Foot
Since the start in 2005, Fjällräven Classic has brought thousands of people into the great outdoors. First in Sweden, later in Denmark, Colorado and Hong Kong. Soon, many more can follow....
January 10, 2018 Road to Ethical Wool
Since 2009, Fjällräven has been developing its 100% traceable down scheme known as the Down Promise, today considered to be among the best in the outdoor industry. Now they want to find a similar solution for wool....
February 23, 2017 The Year of Gear Repairs
For years, the outdoor industry has talked about letting customers be able to repair their products. This past year, more and more brands have gone from words to action....