July 12, 2019 Built on Water-Saving Tech

Swedish sustainability leader, Polygiene® makes it possible to skip a wash or more by minimizing odor that may be present in clothes after wearing – with the potential to provide massive water savings.

Polygiene recently launched Odor Crunch, a patented Swedish technology that addresses environmental odors not caused by bacteria or fungi that are typically associated with and caused by sweat. Odor Crunch is a non-biocide that does not include silver and is based on silica from Sweden, the main ingredient found in sand. This is a water free process and will continue working for the lifetime of the product.

When Odor Crunch is paired with its classic stays fresh technology, Polygiene delivers a combined technology to brands that provide a complete odor control solution from the inside – out. In return, a treated product will not need to be washed as often due to odor issues and the behavorial change of not washing a garment after each use can then be realized.

Wear More. Wash Less

In today’s consumption-oriented culture, Polygiene is doubling down on the message that sustainability and water savings can and should be both an integral part of product development as well as a key consumer message. Recent data points out that the average consumer buys 60 percent more clothing items a year and keeps them about half as long as 15 years ago. The ability to wear clothing longer and without washing will have a significant water and energy savings over the course of a year and increase a product’s life-cycle.

With it’s mantra Wear More. Wash Less©, Polygiene is continually expanding with over 140 of the top global brands using their technology, including the recent launch of Capilene® Cool tees from Patagonia that uses Polygiene for the entire Capilene® range.