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Image of Patagonia founder Yvon Chouinard

November 13, 2025 The good and the bad in Patagonia’s new impact report

Posted at 09:27h in Brands, Planet by SUSTON
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Patagonia publishes its most comprehensive impact report yet, revealing progress and ongoing challenges in its efforts to address the climate crisis....

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Image of Brand Advocacy Day by Protect Our Winters

October 2, 2025 Protect Our Winters launches first Brand Advocacy Day

Posted at 05:15h in Advocacy, Business by Jordan Wright
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Protect Our Winters gathered brands and NGOs in Amsterdam to push for stronger EU climate policy. Corporate voices are stepping up in a strategic way....

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May 14, 2025 New Patagonia book digs into regenerative agriculture and the farmers trying to save the earth

Posted at 13:10h in Brands, Planet by SUSTON
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Backed by Patagonia, Regenerating Earth reveals how regenerative farming is restoring ecosystems and communities from Indiana to the Amazon....

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April 29, 2025 Turning waste into gear: Outdoor brands embracing reclaimed fibers

Posted at 10:54h in Circularity, Gear, Materials by SUSTON
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Discover how outdoor brands are using reclaimed fibers to reduce waste and resource use — from polyester and down to wool and cotton....

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April 22, 2025 River defenders from Albania and Peru honored with environmental prize

Posted at 12:09h in Conservation, Planet by SUSTON
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The Goldman Environmental Prize recognizes Albanian and Peruvian river defenders who secured historic protections for the Vjosa and Marañón rivers....

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Image of US Public Lands.

April 9, 2025 New business coalition pushes back on public land threats

Posted at 12:03h in Brands, Conservation, Planet by SUSTON
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Over 60 companies have formed Brands for Public Lands to protect U.S. public lands from deregulation and sale, emphasizing their economic and cultural value....

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April 3, 2025 Base layers sustainability guide: Key considerations before you buy

Posted at 01:32h in Gear by SUSTON
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How to choose base layers that combine performance with ethics. A guide to materials, labor standards, and making gear last....

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February 28, 2025 “To make a greater impact, our industry must collaborate even more”

Posted at 17:16h in Brands, Gear, Materials by Gabriel Arthur
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The outdoor industry faces mounting challenges, but EOG's new Director Christian Schneidermeier argues that deeper collaboration can drive real impact....

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Testing shell jackets in Swedish Lapland, where extreme conditions push outdoor apparel to its limits.

December 26, 2024 Detoxing shell jackets—are we finally there?

Posted at 15:55h in Adventures, Brands, Materials, Pollution, Suppliers by Gabriel Arthur
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Even before PFAS became a hot topic, the shell jacket was the most discussed and tested garment in the outdoor industry. Has a new, PFAS-free performance benchmark been found? Suston seeks answers in Swedish Lapland....

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September 6, 2024 Patagonia commits to reduced packaging impact by joining Pack4Good

Posted at 10:25h in Brands, Business, Conservation, Gear, Materials, Planet, Uncategorized by SUSTON
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Patagonia joins Canopy's Pack4Good initiative to advance its environmental goals by focusing on Next Generation packaging solutions that reduce reliance on forests, preserving critical ecosystems. ...

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Is the EU Green Deal being dismantled?

As the EU looks to cut safeguards, Dan Yates from European Outdoor Conservation Association (EOCA) says now is the time for the outdoor sector to fight back.

 

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