October 13, 2020 In 3-5 Years, Recycling Will Hit a “Bottle-Neck”
While the use of recycled polyester in textiles is finally picking up, we need to build our own recycling supply chain as the race for PET bottles has started....
September 30, 2020 Untapped Gold Mine
Ride, Protect & Share, these three words represent the essence of who we are: a snowboard, ski, surf, and outdoor clothing brand who, while not taking ourselves too seriously, still want to effect change....
September 2, 2020 Ride, Protect & Share
Ride, Protect & Share, these three words represent the essence of who we are: a snowboard, ski, surf, and outdoor clothing brand who, while not taking ourselves too seriously, still want to effect change....
July 8, 2020 Canada Goose Seeks Reputation Make-Over
Previously renowned for its steep price tag and as a go-to target of animal rights protests, the luxury performance brand Canada Goose’s first sustainability report demonstrates that a radical sustainable and ethical brand redesign is already well underway....
February 7, 2020 Longevity in Action
Long-lasting products aside, getting consumers to actually keep their product in use requires support. Perhaps none go the extra mile as does Patagonia’s Worn Wear program....
February 7, 2020 Return to Durability
Doubling the lifespan of a product reduces its impact by 50% – a sustainability silver bullet if there ever was one. The conversation around outdoor's durable roots and future has just restarted....
February 7, 2020 The Rise of B Corps
More and more businesses are becoming B Corps – effectively altering their corporate DNA to legally mandate a triple bottom line of people, profit and planet. Is “Capitalism Lite” the new way of doing business?...
February 5, 2020 Unfashionable by Design
Many outdoor companies know how to create durable clothes and equipment. But how sustainable are these products if they feel outdated a year later and end up in the closet? Not so much, if you ask Christiane Dolva Törnberg, Head...
