September 22, 2025 EOG’s flagship Outdoor event returns with a purpose-driven agenda
After the pause in 2025, the European Outdoor Group (EOG) will relaunch its trade show next year – now teaming up with the Italian Outdoor & Running Business Days in Riva del Garda.
EOG’s flagship trade show returns with a purpose-driven agenda
After the pause in 2025, the European Outdoor Group (EOG) will relaunch its trade show next year – now teaming up with the Italian Outdoor & Running Business Days in Riva del Garda.
The European Outdoor Group (EOG) has revealed the first details of the return of the industry’s flagship international trade show in 2026. Outdoor will take place from 17–18 May in Riva del Garda in Italy and will form part of a new initiative called European Outdoor Week, which will also incorporate the Outdoor Impact Summit, an EOG Assembly, outdoor awards ceremony and networking event, and a festival-style activation for trade and consumer visitors.
New alliances and events for a broader impact
When it announced a pause for Outdoor this year, the EOG reaffirmed its commitment to staging a trade show for the European outdoor industry, with a fresh approach for 2026. The association has worked on plans for next year in extensive collaboration involving its board members, executive team and external stakeholders and partners.
When Outdoor returns, the EOG will align it with the Italian show Outdoor and Running Business Days (ORBD), sharing infrastructure and cooperating on marketing. The association is working closely with MagNet Srl SB, which owns and organizes ORBD.
European Outdoor Week will host multiple industry events
Outdoor 2026 will be the centerpiece of the new European Outdoor Week, which will run from 15–20 May, all in Riva del Garda. Following the success of the inaugural Outdoor Impact Summit, the second staging of this event will be from 15–16 May.
“The sustainability landscape is shifting so fast that having a yearly touchpoint like Outdoor Impact Summit feels essential,” says Katy Stevens, Head of CSR and Sustainability at the EOG, and continues:
“We were very positive after the event, in 2025. People weren’t just talking about the challenges, they were sharing solutions and being honest about what’s hard, which felt really refreshing. I left with the sense that while the issues we face are complex, there’s a real willingness in our industry to roll up our sleeves and tackle them together.”
Trade show and outdoor festival
Outdoor will take place alongside Outdoor and Running Business Days from 17–18 May, and the week will finish with a new outdoor festival concept, providing trade and consumer visitors with an opportunity to test equipment during a range of activities involving key participating brands and leading outdoor athletes.
Full details of Outdoor 2026 and the other events that form European Outdoor Week will be revealed by the end of October. For more information about Outdoor, visit www.europeanoutdoorgroup.com/european-outdoor-week
About European Outdoor Group
The European Outdoor Group was founded in 2003 (formally constituted in 2005) by 19 of the world’s largest outdoor companies, all of which recognized the need for a cohesive, cross border approach to representation of the outdoor sector. In a world of increasing internationalization, legislation, environment, the media and trade are all now multinational issues. The combined strength of the EOG’s membership of around 150 provides the group with an extremely powerful force to represent the European outdoor industry in a constructive and positive manner.
Lead image: Unsplash
