November 26, 2021 Black, Green, now Glacier Friday?
Outdoor brand 66ºNorth takes a unique approach to Black Friday that aims to protect Iceland’s disappearing glaciers.
Black Friday has already become taboo for brands that are serious about sustainability and that are looking to have a positive impact on the planet. 66ºNorth is a brand not only intertwined with Icelandic culture but a carbon-neutral business that is trying to save the country’s awe-inspiring glaciers.
Aptly named Glacier Friday, 66ºNorth will donate 25% of all online sales over one weekend starting on Friday 27th November. 66˚North created the initiative to encourage a more sustainable outlook on a period of hyper-consumption, the Black Friday and Cyber Monday weekend.
Funding glacial climate change research
This year, 66˚North will use the Glacier Friday initiative to support The Icelandic Glaciological Society – which it considers an extremely important cause and one that 66˚North is passionate about. Icelandic glaciers are one of the reasons 66˚North exist as a
company, but they have been slowly yet surely disappearing over the years.
This is something that 66ºNorth want to change. Matthew Woolsey, Global President explains:
“The negative effects of climate change are visible in so many corners of the world but are particularly acute in Iceland where we’ve seen ancient glaciers disappear within only a few decades.”
The Icelandic Glaciological Society was founded in 1950 to support research on Icelandic glaciers. This year, the Icelandic Glaciological Society is focusing its efforts in helping protect the Drangajökull glacier in Reykjafjörður. Once believed to be the only Icelandic glacier that wouldn’t shrink, new studies have shown Drangajökull will disappear by 2050 without urgent protection and funding.
Thus, 66˚North’s Glacier Friday aims to help support this cause and work together towards the same goal – protecting Drangajökull and documenting the disappearance of all Icelandic glaciers to prevent further loss.
Photos: Haukur Sigurdsson/66˚North
