Rab Pilots Circular Commerce with New Rental Program

As part of their global sustainability goals, Rab continues its mission to maximize gear life, reduce waste and enable access to the outdoors with a new rental program in the UK.

British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has announced the launch of a pilot Rab Rental program which will be available to their UK customers from 4th March. The outdoors should be enjoyed by everyone and Rab are committed to enabling access by offering a convenient rental service that shrinks the price tag for quality outdoor gear, meanwhile reducing single-use purchases. Consumers will be able to rent premium technical outdoor kit that provides outstanding performance, comfort, and protection without committing to a full-price buy.

As part of their global sustainability goals, Rab continues to seek ways to maximize gear life and reduce waste. By renting fit-for-purpose outdoor clothing and equipment for expeditions, trips, or events, aspiring and accomplished hikers, climbers, and mountaineers minimize the use of items that risk gathering dust, or ending up in landfill prematurely. The program will also allow customers the opportunity to test out gear before committing to buy. If successful, Rab has plans to expand this service, offering convenient drop off locations and growing the program to other territories including the USA.

Wide rental selection for variety of outdoor needs

Available through the Rab website, Rab Rental provides a wide range of Rab and Lowe Alpine products, including expedition and mountaineering sleeping bags, tents and bivis, trekking and hiking packs, waterproof shells, and insulated jackets. Offering an extremely flexible service that fits individual needs and multiple outdoor activities, kit can be hired for between 3 and 21 days.

To ensure that every rental item keeps up with Rab’s high gear standards, Rab Rental will be managed by the Rab Service Centre. The expert in-house service team will professionally clean, reproof, and repair returned gear as necessary, to ensure it delivers long-lasting performance for every customer, whether it’s the first or the last rental. At the end of its rental life, the products will be assessed and either cleaned, serviced, and upcycled, or stripped for parts, recycling remaining materials where possible.

Matt Clarke, Head of Customer Experience at Equip, explains:

“Rab Rental makes it easier for more people to enjoy the outdoors with the best outdoor apparel and equipment. We have designed a process that makes it as easy as possible for anyone to choose the kit they need. At the same time, we’re offering an opportunity to try before you buy, while extending the lifecycle of our gear and reducing the need to buy new every time.”

 

About Equip Outdoor Technologies Ltd.

Equip Outdoor Technologies UK Ltd is an international business with the head office based in Derbyshire, UK. We are proud to own both the Rab and Lowe Alpine brands. We design exceptional product to meet the needs of our active customers. We encourage our teams to thrive and be part of our success. Our passion for the outdoors and adventurous spirit sets the foundation for what we do. We are proud to be a certified Climate Neutral Company and a Fair Wear Member since 2020. www.equipuk.com.

Rab Rental will be available at https://rab.equipment/uk/rab-rental.

 

Tags:
,
SUSTON
jonathan.eidse@norragency.com


More Stories

“At best, this should be seen as greenwashing”

While European brands began voluntarily phasing out PFAS in outdoor equipment years ago, US brands have been dragging their feet. Will incoming legislation finally level the playing field?

By Meg Carney

Visions from the Changemakers: Vaude CEO, Antje von Dewitz

How can outdoor companies navigate and steer in the right directions? And not get swamped in the daily operations? In a series of interviews Suston, Editor-in-chief Gabriel Arthur reaches out to industry changemakers to hear about their long-term perspectives.

By Gabriel Arthur

Is “Made in EU” More Sustainable?

“Made in EU” often stands for advantages such as strict quality standards and shorter delivery routes. Our guide provides an overview of ten brands that manufacture in Europe, and their advantages in terms of sustainability.

By Martina Wengenmeir

Why is European wool a waste product?

Experts estimate that up to 50 % of wool remains unused in the largest sheep-farming countries of Norway, Sweden, Switzerland, Austria and Germany. There should be more appreciation for European Wool.

By Lavalan

More News